Comprehensive SEO Audit
SEO Audit Birmingham
Your site is underperforming. You suspect it but you do not know why. We find out. Our SEO audit is a systematic examination of every factor that influences your search visibility. You get a prioritised roadmap that tells you exactly what to fix and in what order.
Audit areas covered
Page PDF report
One-off price (GBP)
Working days max
Audit Scope and Methodology
Every audit follows the same rigorous methodology, applied to the specific context of your Birmingham business. We do not rely on automated reports alone. Every section is manually reviewed and annotated with specific, evidence-based recommendations.
Technical SEO Analysis
We crawl the entire site. We find indexation issues, broken links, redirect chains, duplicate content, slow pages, Core Web Vitals failures, mobile usability problems, and structured data errors. This mirrors our dedicated technical SEO service, but within the broader audit framework.
Content Quality Assessment
We evaluate every indexable page for keyword targeting, content depth, heading structure, internal linking, and topical relevance. Thin content, cannibalisation, and content gaps relative to Birmingham competitors are all flagged with specific fixes.
Backlink Profile Review
We pull Ahrefs data. We assess domain authority, referring domain quality, anchor text distribution, and toxic link risk. We benchmark your backlink profile against the top-ranking Birmingham competitors for your target keywords. You see exactly where the gaps are.
Local SEO Assessment
For Birmingham businesses, local SEO is often the highest-ROI area. We audit Google Business Profile completeness, NAP consistency across directories, local citation presence, review profile, and local pack eligibility for your target queries.
Competitor Benchmarking
We identify your top 5 organic competitors in Birmingham. We analyse their content strategy, technical setup, backlink sources, and local SEO presence. You get specific, actionable insights on where the gaps exist and how to exploit them.
Audit Process
Five steps. Start to finish.
Access and configuration
You grant read-only access to Google Search Console and GA4. We configure crawling tools and begin data collection. One working day.
Technical crawl and data gathering
Full site crawl. Sixteen months of search performance data. Backlink profile export. Google Business Profile audit. Two to three days, run in parallel.
Manual analysis and annotation
We review every data point. Cross-reference findings. Write specific recommendations for your business. No generic advice. Every recommendation references actual pages, keywords, and Birmingham competitors. Three to five working days.
Report compilation
Findings compiled into a structured PDF. Executive summary. Detailed section breakdowns. Priority action plan ranked by estimated impact and implementation difficulty.
Walkthrough call
Thirty-minute video call. We present key findings, answer your questions, and discuss implementation priorities. The call is recorded so you can share it with your team or developers.
Deliverables
Everything is designed for immediate action. Whether you implement changes yourself, brief a developer, or engage us for ongoing SEO.
PDF audit report
typically 30 to 50 pages covering all five areas with screenshots, data tables, and specific recommendations
Priority action plan
as a standalone spreadsheet, ranked by impact (high/medium/low) and effort (quick fix/medium/complex)
30-minute video walkthrough call
recorded for reference
Raw data exports
including crawl data, keyword rankings, and backlink profile
When an SEO Audit Delivers ROI
An audit is most valuable at specific moments. These are the ones where the return is measurable.
New Businesses Launching in Birmingham
Audit the staging site before go-live. We catch indexation blockers, missing redirects from legacy domains, and local SEO configuration gaps before they damage your rankings.
Losing Organic Traffic
Traffic dropped after an algorithm update. Something is wrong. We pinpoint whether the cause is technical, content-related, or penalty-related. No guessing.
Website Redesign or Platform Migration
Migrating CMS platforms is the single most dangerous moment for SEO. A pre-migration audit ensures redirect maps are complete. A post-migration audit catches what slipped through. We handle both.
Missing from Birmingham's Local Pack
Your competitors appear in Google's local 3-pack. You do not. We identify the specific local ranking factors responsible. Inconsistent NAP data. Incomplete Google Business Profile. Missing local schema markup. We find the cause.
Birmingham-Specific Audit Considerations
Every city has a different competitive landscape. We account for what makes the West Midlands market distinct.
Colmore Business District Professional Services
Law firms, accountancies, and consultancies in the Colmore district compete intensely for high-value keywords. We benchmark your site against the top-ranking Colmore competitors. Content depth. Schema usage. Local citation profiles. We expose the gaps you can exploit.
Jewellery Quarter Retail and E-Commerce
Product-heavy sites with complex filtering and pagination. We identify crawl budget waste, product schema opportunities, and image optimisation problems that cost visibility against national jewellery retailers.
NEC and Event-Based Businesses
Seasonal search demand. Event schema. Landing page freshness. Historical event pages returning 404s instead of being properly archived. We audit all of it.
Pricing
One-off. All deliverables included.
The one-off SEO audit is £497. All deliverables included. No ongoing commitment. No hidden subscription.
If you proceed with implementation, the audit cost is credited against the first month of any ongoing SEO retainer. View our full SEO pricing for retainer options.
Want a quick snapshot first? Our free SEO audit gives you an automated health check at no cost.
Get the Audit
Find out exactly what is holding your site back. Comprehensive. Manual. Actionable.
Get the auditFrequently Asked Questions
How long does the SEO audit take?
Seven to ten working days from receiving access. The 30-minute walkthrough call is scheduled within five working days of report delivery.
What access do you need?
Read-only access to Google Search Console, Google Analytics 4, and ideally the CMS backend. We also review your Google Business Profile. All access is granted via email invitation. No passwords shared.
How does the paid audit differ from the free one?
The free audit is an automated health check covering indexation, mobile usability, Core Web Vitals, and three quick wins. The paid audit is a manual deep-dive covering technical SEO, content quality, backlinks, local SEO, and competitor benchmarking. Delivered as a detailed PDF with a priority action plan and a 30-minute walkthrough call.
Does the audit include fixing the problems?
The audit identifies and prioritises problems. It gives you a clear action plan you can implement yourself or hand to a developer. If you want us to implement, retainers start from £750 per month.
What does an SEO audit cost in Birmingham?
Our one-off SEO audit is £497. That covers technical, content, backlink, and local SEO analysis, a detailed PDF report, a priority action plan, and a 30-minute video walkthrough call. No hidden costs. No ongoing commitment.
Can I use the audit to brief a different agency?
Yes. The report is yours. Use it however you want. Many Birmingham businesses use it to brief their in-house team or compare recommendations from other agencies. It is designed to be clear and actionable regardless of who implements it.